PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN
نویسندگان
چکیده
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian. menggunakan tiga variabel bebas yaitu promosi, dengan satu terikat Penggunaan dalam penelitian diharapkan proses yang ditempuh faktor-faktor apa saja mendorong terciptanya pembelian obat tetes mata merk Rohto Cool. Ini adalah sampel konsumen pada PT. Kebayoran Pharma Batam. Sampel diambil teknik probability sampling perhitungan Slovin tingkat kesalahan 10%. Metode analisis dokumen digunakan kuantitatif, uji reliabilitas validitas, asumsi klasik, t F, koefisien determinasi regresi linier berganda. Berdasarkan hasil data menunjukkan bahwa: secara parsial produk tidak berpengaruh signifikan nilai T sig 0,339 0,05, harga 0,0000,05, serta 0,281 0,05. simultan 0,000 Sig F
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ژورنال
عنوان ژورنال: Jurnal Dimensi
سال: 2022
ISSN: ['2085-9996', '2599-0004']
DOI: https://doi.org/10.33373/dms.v11i1.4071